Def Leppard to Host Live Conversation and Q&A on Fan-Exclusive Leppard Vault

Def Leppard is presenting a premium virtual event, powered by Single Music, called All I’ve Got Is a Photograph, on June 25th at 4pm EDT. The event, which includes a conversation with Ross Halfin and a Q&A session, will take place on their Leppard Vault site.

Def Leppard’s Joe Elliott and Phil Collen will chat with Halfin to discuss the photographs he’s taken of the band over the years, followed by a Q&A with questions submitted by fans on Leppard Vault. Digital event tickets and limited edition event bundles are on sale now at LeppardVault.com, and new Def Leppard Vault merchandise will be on sale during the event.

Leppard Vault, the band’s one-stop website, is powered by Single’s toolkit for digital music sales, monetized video content, chart reporting, and fan data via the artist’s Shopify store. Single has allowed artists to better connect with fans and keep every aspect of their music and marketing all in one place.

Def Leppard is only the latest successful monetized premium video event using a Single Music-powered site. Smashing Pumpkins’ Gish-Aversary event, honoring their 30 year-old debut studio album Gish, included a live listening party and Q&A session with Billy Corgan and Jimmy Chamberlin. A portion of the money raised was to be donated to PAWS, a no-kill animal shelter in Chicago.

“The genius of these events is the engagement artists encourage with their fans,” said Tommy Stalknecht, CEO of Single Music. “We’ve seen it time and time again--livestreams and virtual events are simply a piece of the puzzle. Fans want to bundle their experience with something tangible, like merchandise, too.”

Fans can purchase Def Leppard bundles now, and exclusive items will be available during the event to create a more meaningful experience. Plus, fans get to see and listen to Elliot, Collen, and Halfin in a relaxed, more intimate atmosphere than if they were on a big stage.

“It’s great to see the creative uses for our service artists are coming up with outside of streamed concerts,” said Stalknecht. “All I’ve Got is a Photograph is a fantastic way for Def Leppard to connect with their fans by showing and telling never-before-heard stories through 30 years of photography. After seeing the success of the Gish-Aversary event, I have no doubt Def Leppard and their fans will have a great time.”

About Single Music

Single Music was launched with one goal in mind: increase an artist’s awareness and revenue in a practical, direct-to-fan model. Thousands of artists are using their Shopify stores to earn more and create meaningful relationships with their fans using our powerful suite of tools for digital music sales, monetized video content, chart reporting and fan insights.

Since 2018, we’ve delivered and chart-reported (Soundscan, Alpha Data, OCC, ARIA) over 3 million records for artists like Juice WRLD, Harry Styles, MGK, Travis Scott, Tom Petty, Young Dolph and more.

Our 400+ livestream events since April 2020 have sold more than 800,000 tickets and generated over $22 Million in revenue for artists like Jimmy Eat World, Young The Giant, Maren Morris, Underoath, Ben Rector, Needtobreathe, All Time Low and many more.

New in 2021, Single offers our clients a sophisticated upgrade to their D2C analytics with our Fan Insights Data Dashboard. Artist can easily identify top fans based on purchase data from their store, creating lasting relationships and smarter, more effective sales and marketing strategies.

Why send fans elsewhere when they want to support you direct? Increase your engagement and revenue by consolidating all the pieces of your online business home to your own store.